Ahmad & Saleem Partnership Ltd.Branding
Client: Ahmad & Saleem Partnership Ltd. (Dental Practice)
Role: Brand Designer
Deliverables: Logo, Visual Identity, Business Cards, Stationery
Project Context
Ahmad & Saleem Partnership Ltd. is a dental clinic formed by two practicing partners. The clinic required a bold, recognizable brand identity that clearly reflected their dental focus while representing their partnership in a modern and professional way.
Brand Rationale
The brand identity centers on a custom tooth icon, immediately signaling the clinic’s core service. To visually represent the partnership, the tooth was divided into two distinct but complementary shapes, symbolizing the collaboration between Dr. Ahmad and Dr. Saleem. The design balances clinical clarity with a contemporary aesthetic, making it memorable and functional across both digital and print platforms.
Supporting typography and layout choices were selected to evoke cleanliness, trust, and precision—key values for any dental brand.
Deliverables
- Primary logo design with simplified and full versions
- Stationery suite including business cards and letterhead
- Brand colour palette and usage guidelines
Impact
- Delivered a strong, immediately recognizable logo that communicates both the profession and the partnership behind the clinic.
- Created cohesive branded materials that elevate the clinic’s professionalism and improve brand recall for clients.
- Set a visual foundation that can be extended across signage, uniforms, and digital presence as the practice grows.
