ShoCute is a brand catered towards mothers, inspired by cutesy, childlike design, the logo is rounded cursive, with a cute heart. The name ShoCute is inspired by the way the creator’s daughter speaks, and as such, a heart was added to the end.
The packaging is compact, and includes a hexagonal peekaboo window, as the Cute Cocoon Car Seat Canopy itself has hexagonal patterns, and a peekaboo window to be able to see the child within the car seat. The imagery are all line drawing, to keep in line with the style of the logo.
what I did
Logo and Packaging Design