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ShoCute is a brand catered towards mothers, inspired by cutesy, childlike design, the logo is rounded cursive, with a cute heart. The name ShoCute is inspired by the way the creator’s daughter speaks, and as such, a heart was added to the end.

The packaging is compact, and includes a hexagonal peekaboo window, as the Cute Cocoon Car Seat Canopy itself has hexagonal patterns, and a peekaboo window to be able to see the child within the car seat. The imagery are all line drawing, to keep in line with the style of the logo.


ShoCute Inc.

what I did

Logo and Packaging Design

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