La Tomatina is an annual festival held in Spain, where everyone is invited to throw tomatoes at each other! The full town is painted with tomatoes for a fun filled day, and the poster reflects exactly that. Using the raised fist as a symbol of anarchy, solidarity and support, instead of a closed fist, the fist has a tomato in it. It reflects the chaotic nature of the event, and doubles as a visual representation of what the event actually is.

The poster uses both English and Spanish.

School Project

Poster Design