details
As part of the campaign for the launch and development of Al Huda Elementary School, these videos were produced to highlight each sentences of the main taglines that are a part of the Al Huda Elementary’s identity: Rooted in Faith. Diverse in Knowledge.
The pacing of the video is slow, to allow for focus on what the children were saying, giving the the viewer some faces of the school. A montage of school life along with a logo reveal is the standard campaign identity. The logo reveal starts from the bottom up, in tune with the way a tree grows: it starts from the roots, and continues up towards the leaves at the end.
customer
Al Huda Elementary School
what I did
Filming, Creative Direction, Motion Design
